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75% of seniors shop online!

In 2014, 40% of the 65+ people were present on social media. This presence has grown enormously in recent years and in 2019 this was already 76% of seniors. Many seniors have found their way to the online world. This is a good thing, because it makes older people more in touch with others and therefore less lonely.

75% of seniors shop online!

The digital world has long since opened up to most 65++ people, who have learned about the online world and the presence of senior citizens on social media has exploded. 


A bachelor's trial by Y. Vekeman shows that 91% of senior citizens is already present on social media.
The channels that are most popular here are Facebook, Youtube and Instagram. Also ordering online seem to be not afraid of the elderly. 75% of seniors have already ordered online and 60% ordered several times.
 As many as 78% of the seniors who have already ordered online have also ordered online during the corona crisis.


Half of the seniors present on social media follow also known persons Influencers are people who advertise certain products or brands via social media. This way influencers influence the buying behaviour of seniors. More than half of the seniors are for the presence of companies on social media and it does not bother them that these companies also communicate through social media, what older people do most on social Media.Watch video performances Video content is greatly appreciated by the older generation.

 

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